Cookie Policy
Learn how DataFlow Academy uses cookies to enhance your experience, deliver personalized content, and support our advertising platforms.
Last updated: August 12, 2025
Introduction to Our Cookie Usage
DataFlow Academy uses cookies and similar tracking technologies to provide, protect, and improve our educational services. These technologies help us understand user behavior, deliver targeted advertising through platforms like Google Ads and Facebook, and create personalized learning experiences.
This policy explains what cookies we use, why we use them, and how you can control them. We are committed to transparency in our data practices and compliance with privacy regulations including GDPR and CCPA.
Advertising Platforms Tracking
Google Ads Tracking
- Google Analytics: Tracks page views, session duration, bounce rates, user demographics, and conversion funnels to optimize our marketing campaigns.
- Google Ads Remarketing: Creates custom audiences based on website visitors to show relevant ads across Google's network and partner sites.
- Conversion Tracking: Measures the effectiveness of our advertising by tracking form submissions, course enrollments, and other key actions.
- Audience Building: Develops lookalike audiences and interest-based segments for more targeted advertising campaigns.
- Data Retention: Google Analytics data is retained for 26 months, while advertising data follows Google's standard policies.
Facebook Pixel Tracking
- Facebook Pixel: Tracks user interactions including page views, button clicks, form submissions, and course interest events.
- Custom Audiences: Creates remarketing lists based on website visitors and matches email addresses for targeted advertising.
- Conversion Tracking: Measures the performance of Facebook and Instagram ads by tracking enrollment completions and contact form submissions.
- Cross-Platform Tracking: Integrates data across Facebook family of apps including Instagram, WhatsApp, and Messenger.
- Data Retention: Facebook Pixel data is retained for 180 days for remarketing purposes.
Bing Ads Tracking
- Microsoft UET Tag: Universal Event Tracking monitors user actions, goal completions, and conversion events across our website.
- Remarketing Lists: Segments website visitors based on pages visited, time spent, and engagement level for targeted advertising.
- Search Integration: Connects website behavior data with search query data to improve ad relevance and targeting.
- Microsoft Account Integration: Links website activity with Microsoft account data for cross-device tracking and personalization.
- Data Retention: Bing Ads data is retained for up to 390 days according to Microsoft's policies.
Manage Your Cookie Preferences
Control how we use cookies and tracking technologies. Essential cookies are required for basic website functionality and cannot be disabled.
Advertising Storage (Google, Facebook, Bing)
Enables targeted advertising and remarketing across advertising platforms
Analytics Storage (Performance Measurement)
Helps us understand website performance and user behavior patterns
Advertising User Data (Audience Building)
Allows creation of custom audiences and lookalike segments for advertising
Ad Personalization (Targeted Advertising)
Personalizes advertisements based on your interests and behavior
Functionality Storage (Essential)
Required for basic website functionality and security
Personalization Storage (Content Customization)
Customizes website content and user experience based on preferences
Security Storage (Fraud Prevention)
Protects against fraud and ensures website security
Your Rights and Opt-Out Instructions
Platform-Specific Opt-Out Links
Browser-Level Controls
Do Not Track Settings: Enable "Do Not Track" in your browser preferences to request that websites not track your browsing activity.
Third-Party Cookie Blocking: Most modern browsers allow you to block third-party cookies while still allowing first-party cookies necessary for website functionality.
Private/Incognito Browsing: Use private browsing mode to prevent cookies from being stored, though this may limit website functionality.
Browser Cookie Management: Access your browser's cookie settings to view, delete, or block specific cookies from individual websites.
Ad Blocker Extensions: Install reputable ad blocker extensions that can prevent tracking scripts and advertising cookies from loading.
Your Legal Rights
Right to Withdraw Consent: You can withdraw your consent for non-essential cookies at any time using the controls above.
Right to Object: You have the right to object to processing of your personal data for marketing purposes.
Right to Access: You can request access to the personal data we have collected through cookies and tracking technologies.
Right to Data Portability: You can request a copy of your data in a machine-readable format.
Right to Erasure: You can request deletion of your personal data, subject to legal and operational requirements.
How to Exercise Rights: Contact us through our website or use the platform-specific controls provided above to exercise your privacy rights.
Third-Party Services and Data Sharing
Data Recipients
- Google (Analytics, Ads, Tag Manager): Website analytics, advertising, and conversion tracking
- Meta/Facebook (Pixel, Conversions API): Social media advertising and audience building
- Microsoft (Bing Ads, Clarity): Search advertising and website optimization
- Marketing Automation Tools: Email marketing and lead nurturing platforms
- Cloud Analytics Providers: Data processing and business intelligence services
Data Types Shared
- Behavioral Data: Page views, clicks, time spent, scroll depth, and user journey patterns
- Conversion Data: Form submissions, course inquiries, enrollment completions, and goal achievements
- Device Information: Browser type, operating system, screen resolution, and device identifiers
- Geographic Data: IP-based location information for regional targeting and analytics
- Engagement Metrics: Session duration, bounce rates, return visits, and interaction frequency
Data Protection Measures
All data sharing is conducted through secure, encrypted connections with privacy-compliant partners. We use data processing agreements, standard contractual clauses, and other safeguards to protect your information when it's shared with third parties.